Bachelor of E-Concept Development

The E-Concept Development programme is aimed at students with a desire to work with concept development of digital platforms on a visually strategic and practical level.

The program qualifies you for jobs within the following areas: Development of digital advertising, communication and design concepts for interactive digital advertising/marketing solutions, Strategically based concept development of e-shops/e-commerce solutions and e-marketing as well as administrative operation and further development of e-shops/e-commerce solutions.

The program offers a choice of either E-Commerce or E-Design and students will obtain a wide knowledge of digital communication. Furthermore students will learn about service design, leisure economy, storytelling, user-friendliness, digital design development, project management and inter-cultural relations. The teaching will take place in a multi-cultural environment with the emphasis on teamwork, e-learning and virtual project management.

Programme information
The study programme is a 1½ year full-time programme which corresponds to 90 ECTS credits. The programme is divided into three semesters including a company internship and a bachelor project in a company. During the first two semesters the programme you will be working with practical and theoretical areas covering the following subjects:

First semester.

The purpose of the first semester is to introduce the students to multi-disciplinary e-concept development.The course is designed to introduce: The needs of business and commerce, Management of e-concept development (project management), How to ensure scientifically-based testing of user-friendliness and traffic of e-concept and digital communication solutions.
The subjects are: E-concept development and e-project management and Usability and philosophy of science.

Second semester.

The purpose of the second semester is to allow specialisation in e-concept development on a more extensive and specialised basis than in the first semester. The students must choose 2 or 3 of the following elective subjects. (the choice of either E-commerce or E-design is compulsory):

●    E-commerce
●    E-marketing
●    E-business production
●    E-design
●    E-communication
●    E-media production

The third semester focuses on the internship and the final bachelor project.

The company internship (normally unpaid) is comparable with a full-time job with the same requirements concerning working hours, contribution, commitment and flexibility which the graduate would expect to find in his/her first job. The aims and the objectives of the internship is decided by the student and two supervisors (one from the college and one from the company). The internship period concludes with an evaluation based upon a written report made by the student and an evaluation scheme done by the company.

The Bachelor project will take the central topics of the study programme as its starting point and can contain elements from the internship. The problem statement for the project is prepared by the student, preferably in cooperation with a company.