AP Marketing Management

Are you pursuing an international career within business? Then the AP Degree Programme in Marketing Management would be an excellent choice to kick-start your career goals. The programme qualifies you to start your business career as e.g. a marketing coordinator, a sales consultant, export, sales or purchasing assistant, information assistant, advertising consultant or a trainee.

The programme is a study of international communication and marketing, culture, business economy, analysis and international trade that qualifies you to take on a job within marketing, export, sales, purchasing, logistics, project management, or to launch your own business.

You will have both the academic insight as well as practical experience for being successful and the basis for further advancements to e.g. marketing manager, production manager, sales manager, export manager, purchasing manager, store manager, information manager, or stipendiary exporter.

If you have an innovative spirit and entrepreneurial personality then the programme also might be your way to gain insight and qualifications for starting your own business adventure.

The Marketing Management program gives a very strong academic background for studying for the Bachelor in International Sales and Marketing.

Programme information:

The two-year-program is divided into four semesters, 120 ECTS. During the first three semesters of the programme the following subjects are offered:

The compulsory subjects are:

●    International Marketing and Sales, including statistics
●    Economics
●    Communication
●    Organization, Management and Logistics
●    Business Law

Among others, the following optional subjects are offered:

●    Managerial Economics
●    Theoretical Statistics
●    Entrepreneurship

The fourth semester is divided into two parts. During the first part of the semester the student must undertake a 3 months internship developing work experience in a business either in Denmark or abroad. The internship must be passed separately. During the second part, the final exam project (the dissertation), you must prepare your dissertation report based on the work experience from the first part of the semester. The dissertation must be passed separately.