Bachelor of Leisure Management

Do you want to pursue a career within event, tourism, sports or leisure? The Bachelor of Leisure Management is a unique programme aimed at the event, tourism, sports and hospitality sectors.

The programme is a theoretical and practical degree. The purpose of it is to enable students to carry out various business jobs in the leisure industry at both national and international levels.

Upon graduation bachelors in Leisure Management are educated to carry out duties related to events, tourism, sports or hospitality in the marketplace – with focus on small and medium-sized businesses and especially in the field of international business-to-business sales. The graduates are able to pursue jobs such as Project Manager, Event Organiser, Event Coordinator, Sports and Leisure Manager, as well as more traditional jobs in the field of leisure, events, sports, hospitality and entertainment.

The programme opens a door to an exciting world and you will experience a study environment focused on your needs. You will be in a study environment that encompasses diversity, clarity, energy and intimacy all at the same time. Included in your bachelor-degree will be a 6-month internship.

Programme information

The study programme is a 3½ year full-time programme, 210 ECTS. The programme is divided into seven semesters including a company internship and a bachelor project in a company.
Generalist or specialist? The Bachelor programme in Leisure Management gives you the option of either a broad study of the various kinds of leisure business, or specialisation in a particular area of the leisure industry. In the course of the programme, you can choose between the following specialisations:

●    Leisure Management (generalist)
●    Tourism Management
●    Sports Management
●    Event Management

You achieve a particular specialisation through your electives, your choice of company for the internship, and your choice of subject for your final bachelor thesis. You make these choices about halfway through the programme, which gives you ample opportunity to get to know the programme and the different subject areas, before you choose your specialisation.

During the programme, you will learn to develop and launch activity projects. You will gain both practical and theoretical insights into the various aspects of the leisure industry, as well as skills in marketing, management and economics. The curriculum includes the following subjects:

●    Research methods
●    Sociology and psychology of leisure
●    Economics
●    Marketing
●    Organisation theory and management
●    Service and quality management
●    Negotiating techniques and strategies
●    Sponsorship

Early in the course of the programme, you will be connected with one or more enterprises. In the sixth semester, you will enter an internship for half a year. The programme is completed with a bachelor thesis project. The project involves a major written assignment, which you must present orally. Teaching switches between lectures and project group work and we include a broad variety of different teaching activities, such as event planning, real-life projects and collaboration with companies and organizations in the leisure industry.